Google Ads CLV & User Status Tracking Template (FREE)
Don't have a backend developer to calculate Lifetime Value?
Use my template to generate the necessary signals for Google Ads Smart Bidding.
It tracks Customer_Lifetime_Value (Total Spend) + New_vs_Returning_Status.
And contains everything you need to set up:
→ High-Value User Bidding (Whales),
→ New Customer Acquisition Optimization,
→ Server-side Readiness,
→ Enhanced Conversions Support,
→ Zero Coding Implementation.
I've included the GTM JSON file + a Setup Guide.
(This is the exact setup I use for my high-ticket clients to optimize for "Whales" instead of cheap clicks.)
P.S. Keep in mind that this template is designed for Shopify & WooCommerce. It works by fetching historical data from the data layer automatically, so you don't need to write complex JavaScript manually.